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ClassDojo for districts
A district-facing sub-brand for ClassDojo. District leaders needed their own visual language, separate from the kid-facing side of ClassDojo. It uses bold color blocking, purposeful gradients, and a Swiss-influenced layout to feel elevated and credible, serious enough for a decision-maker, but still unmistakably ClassDojo.
Role: Lead designer, Credits: Jon Schafer: Creative director
On the rise
A real, printed newspaper. Nobody does that anymore, which is exactly the point. This printed piece turns Guild's workforce stories into something people actually keep. Interviews range from the Chief Opportunity Officer to the students and employees living the impact, all in service of Guild's thought leadership with partners and prospects.
Role: Lead designer, Credits: Emma Dakin: Content strategist & creative director
Self-serve templates
A scalable template system built for Guild's campaigns and ad sizes, empowering their teams to create on-brand assets independently. Reducing production bottlenecks freed the design team to focus on higher-impact systems work instead of one-off requests.
Role: Lead designer
Opportunity summit
A distinctive sub-brand and full event identity system for Guild's annual B2B Summit, carried across web, signage, swag, and digital ads. Guild is a career mobility platform that partners with employers to expand access to education and workforce learning. The system builds on Guild's core palette and illustration style, centered on a starburst mark, the point where Guild's signature pathway lines radiate from.
Role: Lead designer, Credits: Emma Dakin: Creative director, Libby Yi: Animation, Loma Agency: Partner agency
Illustration
Illustration is my favorite way into a project. It's how I give a brand a personality people can feel, with a hand-made quality that holds up from a single spot to a full campaign.
Role: Illustrator